Allergan announced the launch of its Be The Difference philanthropic program supporting children and their families who may benefit from treatment with Botox (onabotulinumtoxinA) for pediatric upper limb spasticity. Botox is approved to treat increased muscle stiffness in children 2 to 17 years of age with upper limb spasticity.
During the month of February, every Botox Cosmetic treatment recorded in Brilliant Distinctions, Allergan's loyalty reward program, will help Allergan contribute up to a total of $500,000 to Foundations that help children across the country. Be The Difference will generate awareness and support children and their caregivers seeking advancement in pediatric neurological care, while providing loyal aesthetic patients with an opportunity to support an organization in their area. In addition to supporting these Foundations by receiving a Botox Cosmetic treatment, patients can choose to further their contributions to the campaign by donating their Brilliant Distinctions points. "Many people are familiar with the uses for Botox Cosmetic, however most are not familiar with all the therapeutic uses of Botox, particularly for children suffering with upper limb spasticity," says Carrie Strom, senior vice president, Allergan U.S. medical aesthetics. "Through the Be the Difference program, consumers who get treatment with Botox Cosmetic will support Foundations that help children. Botox and Botox Cosmetic have 14 total indications in the U.S. – three aesthetic indications for Botox Cosmetic and 11 indications for therapeutic treatment with Botox. We are proud of how many ways these products and our research can help people."
Participating Foundations that help children include:
- Children's Hospital of Orange County (Orange, CA)
- Children's Specialized Hospital (New Brunswick, NJ)
- Cincinnati Children's Hospital Medical Center (Cincinnati)
- Dell Children's Medical Center (Austin, TX)
- Nicklaus Children's Hospital (Miami)
- Rady Children's Hospital (San Diego)
- Shirley Ryan AbilityLab (Chicago)
- UCSF Benioff Children's Hospitals (Oakland, CA)