According to the 2019 American Society for Dermatologic Surgery (ASDS) Consumer Survey on Cosmetic Dermatologic Procedures, dermatologists are the leading influencers for cosmetic procedures and skincare choices. For the past seven years, dermatologists rank as the number-one influencer among 15 factors that impact consumers' decisions to have a cosmetic procedure. Dermatologists were also rated as the top resource for skincare product decisions and physician of choice in five of 10 treatment categories including injectable wrinkle-relaxers; soft-tissue fillers; laser and light therapy for skin redness, tone and scars; vein treatments; and tattoo removal.
In addition, the survey found that in selecting a practitioner, the specialty in which the physician is board certified and the level of the physician's license ranked as primary influencing factors (of patients that saw dermatologists, more than 60 percent were ASDS members). "ASDS members are board-certified dermatologists who are uniquely qualified to deliver safe, premium-level care for patients with skin health and beauty concerns," says Murad Alam, M.D., president of the ASDS. "Patients continue to trust their dermatologist's medical expertise and aesthetic acumen to help them look and feel their best.”
According to the survey, 70 percent of consumers have considered a cosmetic treatment, and the top five treatments include body sculpting; ultrasound, laser, light and radiofrequency treatments for smoothing wrinkles or tightening skin; laser hair removal; microdermabrasion; and injectable wrinkle relaxer. In addition, online resources and social media impact consumers' selection of their provider, cosmetic procedure, and skincare purchases. Social media ranked in the top three factors in buying decisions for skincare products and ranked sixth in influencing the decision to have a cosmetic treatment. Consumers are also seeking information on previous patients' experiences by utilizing rate and review websites. The top sites visited are WebMD, Facebook, a physician’s website, Yelp, and Healthgrades.
"Online resources and social media platforms are clearly influencing consumers' behavior and perception of skin health," says Alam. "This year's survey reflects patients' sustained trust in ASDS members and acknowledges that training matters when it comes to caring for the skin. As board-certified dermatologists, we will work tirelessly to be a strong voice in these digital conversations, sharing medically sound skin health and beauty expertise."