Birch Medical Spas backed by Imperial Capital announced a partnership with Amara Med Spa. This alliance brings together two influential players in the industry to drive innovation and reshape the medical spa landscape. Amara is based in Northern Florida and has rapidly expanded to five locations under the leadership of its founder, Greg Smith, and his team. Amara embraces the empowerment of its team, harnessing their expertise, leveraging cutting-edge technology, and blending it with a captivating design aesthetic to craft outstanding patient experiences.
Amara's commitment to excellence is evident through its diverse array of medical aesthetic treatments, primarily focusing on injectables, and its team of top aesthetic injectors and estheticians. Smith will continue to lead Amara's operations, ensuring its continued growth and success with the support of the Birch executive team. "I'm very excited to partner with the private equity leader in the med spa space," says Smith. "The ease of this acquisition and the trust I have in this group gives me confidence in the bright future ahead for our employees and clinics. With Imperial's backing, we are thrilled to announce we will be building out locations across Florida and Georgia. Our dedicated employees are not just team members; they are our valued partners, and together, we are committed to building an exceptional business. Our differentiated platform for injectors and estheticians sets a new standard in the industry, making us an attractive choice for top talent. Please reach out to me directly if you would like to learn more about Amara and the new opportunities around Florida and Georgia."
This partnership is the second platform investment for Birch, which was founded to reshape the future of the medical spa space by partnering with leading medical spas across the U.S. and providing them with corporate resources in finance, IT, digital marketing, real estate, and additional capital for growth. Birch is backed by Imperial as part of the firm's Back, Buy and Build investment strategy.