Boulevard announced a pair of enhanced integrations with Google to help medical spas further accelerate growth and provide a more seamless online experience for their clients. Leveraging Reserve with Google, med spas and other HIPAA-covered businesses such as IV, laser hair removal, and wellness centers can now connect their Google Business Profile directly with Boulevard, enabling clients to transition from searching to booking with just a single click. Medical spas, salons, and other self-care businesses using Boulevard can now also leverage Google Analytics (GA4) to better track how well Google Ads convert to bookings, helping them fully maximize their digital marketing investments. “As the industry continues to mature into the mainstream and competition increases, med spas must operate and market their businesses as efficiently and effectively as possible without compromising on the premium experiences clients expect,” says Skya Jones, medical spa education manager for Boulevard. “By delivering even deeper integration with Google, Boulevard is making it easier for customers to find that ideal balance. Using Reserve with Google together with Boulevard enables med spas to better convert web traffic into booked appointments while also streamlining the online experience for their clients.”
Combining the reach and visibility of Google with Boulevard’s powerful precision scheduling capability enables med spas to seamlessly convert search traffic into booked appointments while still presenting and filling the appointment times that best maximize productivity for their business. With a median booking-to-appointment time of just three days, Google Reserve is a great resource to help Boulevard-powered med spas and other self-care businesses fill costly calendar gaps created by last-minute cancelations. Med spas have already taken advantage of Boulevard’s new Reserve with Google integration to book more than 25,000 client appointments, while thousands of Boulevard-powered businesses across the entire self-care industry have booked nearly 400K appointments using Reserve with Google.
The expanded Google integration deepens Boulevard’s already best-in-class capabilities for med spas. Those capabilities include advanced charting, a powerful feature that enables med spas to add detailed visuals to their client documentation and treatment notes. Integrated directly into the simple and elegant workflows for which Boulevard’s med spa software is known, advanced charting enables users to capture or upload photos from a device gallery, mark up images to indicate injection sites and treatment points, and compare before and after shots to track client progress and guide follow-ups. With advanced charting as part of Boulevard’s med spa software platform, customers can create a more efficient treatment planning and review process, reduce the time and expense spent transferring information to a costly EMR, and ensure compliance requirements are met without impacting the client experience.
Additionally, reflecting the critical role recurring revenue plays in maintaining a healthy bottom line, Boulevard’s recently launched membership billing alerts make it easier than ever for med spas, salons, and other self-care businesses to track and maintain client memberships. An industry first for client experience platforms, Boulevard’s membership billing alerts immediately notify both staff and clients whenever a membership charge declines. Boulevard automatically emails clients with a prompt to update their payment information, while staff can track and manage all lapsed memberships, find contact information, and update billing information from a single place within the Boulevard platform.