CoolSculpting recently launched a new campaign, “CoolSculpting Takes You Further." It is the brand’s first-ever direct-to-consumer campaign and will feature real people and their experiences with CoolSculpting and CoolTone. CoolSculpting is an FDA-cleared, cold-based, nonsurgical, body-contouring treatment available for individuals seeking to remove stubborn fat.
The campaign focuses on the journeys of actual consumers and aims to create greater transparency and a judgment-free dialogue around the consumers’ journey to get treatment with a licensed healthcare provider. There will be documentary-style videos that will feature a diverse group of patients sharing real stories about their CoolSculpting experience. Consumers can also visit their website and social media channels to learn more about the patients and see of before-and-after photos.