Cutera Unveils the Reimagined TruBody Brand

Cutera recently revealed a refreshed truBody brand. This treatment pairs two clinically proven technologies for a customized, convenient, and complete approach to fat reduction and muscle toning with 15-minute treatment options. The new truBody brand elevates both practice marketing and the patient experience with a revamped website, marketing campaign, social media presence, and more. TruBody practitioners are welcoming the updated brand names: truSculpt (formerly truSculpt iD) for fat reduction and truFlex (formerly truSculpt flex) for muscle toning.

Along with the brand enhancement, Cutera is also introducing a new truBody signature treatment, The Trim & Tone protocol, comprised of one truSculpt and four truFlex sessions. This approach allows practitioners and patients optimal results for reducing fat and toning muscle. “We are incredibly excited about the brand progression of truBody," says Steve Kreider, senior vice president of global marketing at Cutera. "Cutera’s body-sculpting technologies have always been exceptionally effective, innovative, and modern, so elevating our branding and marketing strategy to better embody this was a natural next step.”