Revance announced that world-renowned dancer, actress, and host Julianne Hough is the newest celebrity brand partner for Daxxify (daxibotulinumtoxinA-lanm for injection). The partnership serves as part of Daxxify's awareness and consumer education campaign.
Daxxify is a frown line treatment with an innovative peptide formulation, smoothing even the deepest of lines and delivering a radiant look. "I had been intrigued by Daxxify long before formally working with the brand, after realizing I needed a product to better align with my extremely busy schedule," says Hough. "I am constantly on the go, and am more often than not on camera dancing, acting and hosting. Daxxify fits seamlessly into that lifestyle. More time between visits with my provider means more time doing what I love."
The campaign will feature Hough educating consumers on the benefits of Daxxify and sharing why she personally recommends the treatment and has made the switch herself. Hough will shoot content to live on her social media channels as well as on Daxxify platforms. The social media campaign will be further supported with a media spend to drive more consumer awareness and engagement.