Discover How Millennials are Helping the Med Spa Industry Grow

Botox Lips NikiLitov/iStock / Getty Images Plus
NikiLitov/iStock/Getty Images Plus

American Med Spa Association (AmSpa) has released new industry-wide statistics from its State of the Industry Report. The findings show that the med spa industry is growing rapidly in the U.S. with double digit revenue gains reported since 2010. According to the report, the med spa industry is set to grow an additional 8 percent by 2020 as more millennial clients seek non-invasive treatments. Compared to the Baby Boomer generation, the Millennial generation isn’t seeking anti-aging treatments but preventative options. Currently, millennials account for 20 percent of med spa patients, according to AmSpa. As for marketing to these millennial clients, Amspa recommends providing them with “experiential and educational opportunities.”

Med spas should also market to to Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 31 percent of men say they were "extremely likely" to consider either a surgical or non-surgical cosmetic procedure. Of this 31 percent, more than half were millennials between the ages of 25 and 34 years old. Another 34 percent were millennials between the ages of 18 and 24. In part, these men are seeking treatments in hopes of pleasing a partner. The men are seeking to improve their eyes, skin, and hair. In total, 60 percent said that their hair (or the lack of) bothered them the most. “Today’s society is highly in influenced by Hollywood, where looking younger has become the best way to feel younger,” Alex Theirsh, CEO and founder of AmSpa. “Consumers are very focused on the many affordable and ingenious ways to retain that feeling of vitality and youth.”  

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