Although live education events for physicians are at a pause, Galderma Aesthetics has quickly pivoted to provide virtual training, adapting all its in-person esthetic provider trainings to virtual webinars. As a result, the company has managed to reach around 20,000 participants, twice the number reached in 2019. Galderma has also harnessed motion-based virtual reality technology to create Galderma Interactive Anatomy (GIA), a digital platform designed to educate providers on facial anatomy. The interactive experience allows users to observe and experience the layers of the face by touching and swiping through them by using virtual reality goggles or the application. In August 2020, the technology won in the “Virtual, Augmented or Mixed Reality” category at the Hermes Creative Awards, and GIA is currently being used by esthetic providers in injector training seminars and symposiums.
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