With a total of 14,629,276 invasive and non-invasive cosmetic procedures performed in the US in 2012 according to the American Society of Plastic Surgeons, there is no question about high demand from clients. To help your medical spa attract them, take a cue from the new e-book Golden Rules For Safe Plastic Surgery written by Michele Garber, the Nip Tuck Coach and a cosmetic surgery expert. In it Garber shares background information about various procedures and tips for choosing the right doctor to obtain the best results.
Here’s what clients are advised to look for and what your medical spa can do to stand out:
- Do Your Own Due Diligence (Technique Comes with Experience). Market your practice using experience and years in practice, skills, education, and surgical specialties so potential clients receive a full overview of what is available and what staff is capable of.
- Have a Clear Understanding of Costs and Liability of Revision Surgery. Provide and clearly explain policies to clients so they have realistic expectations.
- Speak to a “Real Patient’ Who Has Had the Same Surgery. Offer reference photos to potential patients and to connect them with previous patients (with their consent) to learn more about the full experience of the surgery.
- If You Don’t Like What You See in the Doctor’s Waiting Room – Run. Create a welcoming, calm waiting room with friendly staff to generate a positive first impression and instill confidence in patients.