Lumenis Launches Touring Trade Show

The glass-enclosed booth will feature Lumenis' Stellar M22, NuEra Tight, and Legend // Photo credit: Lumenis

Laser aesthetic brand Lumenis’s newest initiative, LuMobile, is a touring trade show that plans to bring its flagship technologies to physicians across the country. Housed in a glass-enclosed mobile tradeshow booth, the devices that will be showcased include the new Stellar M22, NuEra Tight, and Legend Pro. The tour, which began in Chicago on Sept. 28, will extend to twenty major cities, such as New York, Los Angeles, San Francisco, Miami, and Detroit, and will last through April 2021. Participating professionals will be able to watch live demos, discuss the products with brand representatives, and experience the products, as well aas attend ribbon-cutting ceremonies and red-carpet events. "When all educational meetings and trade shows came to a halt this year, we started thinking of new ways to safely bring physicians together in a professional venue to continue to advance education, patient care and new breakthroughs in medical technology," says Brad Oliver, regional president of the Americas of Lumenis. "By providing an outdoor, social-distanced tradeshow environment, we are providing a safe setting to continue to advance education on recent medical innovations."