Merz Aesthetics Launches New Visual Identity

Merz Aesthetics has launched a new visual identity. The new visuals include shades of orange, yellow, green, red, and blue along with black and white typography. There are also photos representing diverse ages and cultural backgrounds aiming to present confident poses and expressions for individual beauty to stand out. This change comes after surveying over 1,400 consumers and health care practitioners. They found that 73 percent of consumers and 68 percent of HCPs identified “confidence” as Merz Aesthetics's brand message. "It was important to create a cohesive and clear visual identity for Merz Aesthetics that reflects who we are and our purpose to fuel confidence,” says Bob Rhatigan, CEO of Merz Aesthetics. “Confidence is the higher order benefit of medical aesthetics. It drives everything we do to support our customers and patients. Launching this new visual identity reaffirms to our customers, employees and patients that we stand behind the shared vision of a more confident world.”