On the Move

mobile medical spa, laser spa, medical spa lasers, laser services, medical spa marketing, medical spa strategeis

It's no secret that the demand for skincare services continues to grow. So how can a medical spa or medical aesthetic facility competitively increase treatment options and revenue while also keeping its brick-and-mortar establishment exactly the same? Enter the mobile spa market to provide off-site services. Most laser, radiofrequency (RF) and body contouring devices are too large, heavy and delicate to constantly move around from site to site, much less treatment rooms within a facility. Traditionally, this has limited much of the mobile spa market to facials, peels, injectables, and massages. New advancements in esthetic medical laser technology now allow devices to be more compact while being more advanced, powerful, versatile, and affordable. This breakthrough technology enables a truly portable laser and the ability to upgrade from just a mobile spa to a mobile laser spa.

 

Always open for business

Starting a mobile laser service allows your facility to continually run, even if the physical facility is closed. Overhead is kept to a minimum through the use of mobile appointments, which can take place on a non-operating day, after business hours or even to fill downtime during your skin care professionals' day. Your employees will appreciate the opportunity to earn some extra income, and your clients will certainly enjoy the freedom of having their busy schedules accommodated. Plus, the added benefit and convenience of a client being treated in the comfort of their home is not only appealing, but allows you to increase pricing for a tailored service.

 

Laser spa partying for new clients

There is a growing demand for laser spa parties and social gatherings, as well as in-home treatments for extra-busy, pregnant, or even homebound clients. Having mobile laser capabilities allow medical spas to host large parties in a client's home that would otherwise not be possible within the facility. As a result, all of the guests will now be familiar with your spa, its services, products and treatments. With this exposure, a new group of potential clientele is reached, which can lead to new regulars for your business.

 

Connecting with your community of local businesses

Hotels, hospitals, nursing homes and corporate campuses all have a steady population of potential laser spa clients, but do not have the ability to operate a full-service medical spa. Not only are the employees, guests or patients prospective laser spa clients; but, depending on a business' goals, there also may be opportunities to use your mobile services as employee rewards, a "thank you" to clients or as an employer thank-you day for increasing workforce well-being. This can be a very positive solution for both businesses involved, and will take little time and effort to start up.

 

Turning existing clients into your marketing workhorses

To kick-start your mobile laser services, let your current clients know about your new mobile laser services via e-mail, social media, direct mail, in-office materials and staff referrals. You already have a loyal customer base, and the introduction of new services can garner a lot of excitement to driving more business. Once clients start using your mobile services and having great experiences, capture their experience with testimonials to help grow new business. Word-of-mouth is still the most trusted and effective form of marketing, so mobilizing your current client base is a cost-efficient and sure-fire way of successfully spreading the word of your new mobile laser services.

Become unchained from your physical facility and revitalize your business with this exciting new opportunity! Leveraging mobile laser technology is the first step to starting your mobile laser spa services. Expand your current services, increase your potential revenue and stay highly competitive within the perpetually demanding medical spa market.—Sean Johnson and Amanda Pisani

The LightPod Neo Nd:YAG 1064nm laser made by Aerolase is a world leader in the miniaturization of high-powered aesthetic medical lasers - a core technology in the fields of esthetic and medical dermatology as well as the medical spa industry. It is capable of treating the full range of esthetic laser procedures including hair removal, skin rejuvenation and tightening veins, pigmentation and wrinkle reduction, as well as medical conditions, such as acne, rosacea, psoriasis and problem nails. LightPod lasers are packaged in an innovative, portable system that weighs only 22 lbs. within a briefcase design that can conveniently fit in the front seat of a car for true portability. Due to this advanced technology, which also allows the system to be maintenance free, the system offers excellent return on investment, while being uniquely affordable at a fraction of the cost of traditional big-box lasers.

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