Prescription medication prices have been rising to unaffordable heights for years, and prescription skincare medication is no different. Whether patients suffer from acne, hyperpigmentation, rosacea, eczema, melasma, or another undesired skin condition, effective treatment is becoming unattainable for many Americans, even for those with insurance. Troubled by the current state of the industry, celebrity dermatologist Dhaval Bhanusali, MD, FAAD, created Skin Medicinals, a company dedicated to providing patients with access to affordable science-based, compounded topical medications, as well as reasonably priced acne and anti-aging products—effectively allowing dermatologists to prescribe efficacious medications without worrying about cost-related restrictions. After seeing a patient, participating dermatologists can select specific generic ingredients to create a personalized treatment cream. The prescription is then sent to the Skin Medicinals platform, and a compounding pharmacy creates the customized medication and ships it to the patient for a flat-rate fee free of insurance involvement, upcharges, or unnecessary costs. As of a few weeks ago, the platform has already helped treat more than 100,000 patients and has more than 3,800 dermatologists signed up on the platform.