A new SkinSpirit survey of mostly women between the ages of 25 and 44 years old reveals new perceptions around fillers not just influenced by social media, but also a cultural shift. The survey found that more than 70 percent of women have or would consider getting Botox, fillers, or lasers. Also, 45 percent of women say platforms like Zoom and social media have influenced how they view these treatments. More than 70 percent of women said that long-lasting treatments are important as they shave time off everyday routines while 34 percent of women said they like the confidence boost they get from a treatment.
Another interesting finding from the survey revealed that the percentage of younger and less-affluent consumers who are opting-in to elective treatments is also growing. According to the survey, about 27 percent of respondents to SkinSpirit’s survey listed their annual household income between $25K-$50K, while an equal share of respondents reported income over $75K. Also, 90 percent were women ages 25-44 years old, proving that Xennials, Millennials, and Gen Z appreciate a good non-surgical treatment. Gen X-ers are also on board, with almost 60 percent of people ages 45 to 60 saying their views of longer lasting beauty treatments have improved over the last two years.