Editors Note: Our friends at Beauty Independent have curated a list of Black owned beauty and wellness businesses to support during these times. There is also a section for beauty businesses supporting the Black Lives Matter movement, as well.
We thank Beauty Independent for allowing us to share this important information in a time when it needs to be spread most.
American Spa stands with the Black community today and everyday.
After several days of nationwide protests against police brutality, Beauty Independent didn’t want to start this week off with business as usual. A small immediate step we’re taking is to bring you this list of over 100 black-owned independent beauty brands and retailers to support right now. Going forward, we will step up our efforts within our community. We’re committed to doing a better job of bringing to light the inequality and racism in our industry. Thank you to Cosmopolitan beauty director Julee Wilson, aesthetician Ashley White and beauty industry watchdog Estée Laundry for helping to provide the names of several of the brands below through their social media platforms. And thank you to the black beauty brand founders who’ve shared their inspiring entrepreneurial stories with us so far. We can’t wait to learn about more of them.
Bath and Body
- 212 Luxe
- Beloved Box
- Flaunt Body
- Gilded Body
- Hanahana Beauty
- Iyoba
- Luv Scrub
- Mocha Whip
- Organic Bath Co
- Oui The People
- Play Pits
- The London Grant Co
- The Honey Pot Company
- V-tox Intimate Health & Wellness
Color Cosmetics and Nails
- Ace Beaute
- AJ Crimson
- Beauty Bakerie
- Color Blend Makeup
- Coloured Raine
- Danessa Myricks Beauty
- Hue Noir
- Janet & Jo
- Josephine Cosmetics
- KE General Store
- Lamik Beauty
- Laws of Nature Cosmetics
- Makeup by Sparkle
- Marie Hunter Beauty
- MDMflow
- Mented Cosmetics
- Mischo Beauty
- Pear Nova
- People of Color Beauty
- Plain Jane Beauty
- Prime Beauty
- Range Beauty
- Relaunch Nail Polish
- Stay Golden Cosmetics
- Tai Ceme
- The Crayon Case
- The Lip Bar
- Uoma Beauty
- VanityTools
- Yubi Beauty
Candles and Fragrance
- Canary Ave Candles
- Genesis Candle Company
- The Alyssa Collection
- Reisfields NYC
- Elon Wick Candle Co.
- Lit Bklyn
- Love Notes
- Love Well Shop
- Irie Essence
- Glow Candle Bar
- Satya + Sage
- Sensual Candle Co
- World of Chris Collins
Dental Care
Haircare
- Adwoa Beauty
- Alikay Naturals
- Bekura Beauty
- Briogeo
- Brush With The Best
- Canviiy
- Charlotte Mensah
- Colorfull Xchange
- Curls
- Curls Dynasty
- Curly Coily Tresses
- Delali Robinson Cosmetics
- Eden BodyWorks
- Girl + Hair
- Hair Pillow
- Hair Rules
- Glow By Daye
- Grace Eleyae
- Koils by Nature
- Loving Culture
- Luxju
- Kim Kimble
- Mayvenn
- Mielle Organics
- NaturAll Club
- Obia Naturals
- Ooli Beauty
- One Little Parrot
- Oyin Handmade
- Qhuemet Biologics
- Sienna Naturals
- Soultanicals
- The Doux
- TGIN
- 2 Girls With Girls
- Uhai
- UniQurl
Men’s
Multi-Category
- Aba Love Apothecary
- Black Travel Box
- Blade + Bloom
- Brown Girl Jane
- Butter By Keba
- Buttered By Kenya
- Camille Rose Beauty
- Herb’n Beauty
- I + I Botanicals
- Karen’s Body Beautiful
- Kreyol Essence
- Kushae
- Pooka Pure & Simple
- Naturally London
- SDOT Beauty
- T Shanel Beauty
Retailers
Skincare
- AbsoluteJOI
- Anne’s Apothecary
- Aseede
- Base Butter
- Beneath Your Mask
- Black Girl Sunscreen
- BeautyStat
- Beija Flor Naturals
- Bolden USA
- Buttah Skincare
- Dehiya Beauty
- Elements Of Aliel
- Elle Johnson
- Ellie Bianca
- Epara Skincare
- Epi Logic
- Eu’Genia
- Free + True
- Gloryscent
- Harvest 9
- Hyper Skin
- Jacq’s
- Kaike
- Klur
- Lauren Napier Beauty
- LBB
- Lovinah Skincare
- Marla Rene Skincare
- Mary Louise Cosmetics
- Minimo Skin Essentials
- Naturally Tribal Skincare
- Nuekie
- Ode To Self
- Pholk
- PiperWai
- Rosen Skincare
- Skot Beaute
- The Butter Bar Skincare
- Topicals
- Undefined Beauty
- UnSun Cosmetics
- Vie Beauty
- Violet Botanical Skincare
- Yelle Skincare
Supplements
Many indie beauty brands have taken to social media to express solidarity with the protestors demanding justice for George Floyd and an end to police brutality. Now, a growing number of them are putting money where their posts are by giving to organizations working for law enforcement reform, and supporting black and brown communities. Below is a roundup of indie beauty brands and e-tailers making charitable donations to further political, legal, educational, social and economic equality.
- Wylde One is donating 100 percent of profits through Tuesday to the Minnesota Freedom Fund.
- The Cruelty-Free Beautique is donating 10 percent from every order to the Black Lives Matter Global Network for the month of June.
- Drifter Organics is donating 20 percent of sales through June 7 to the Know Your Rights Camp.
- Au Naturale is donating 15 percent of profits from the month of June to Campaign Zero.
- Dirty Lamb is donating all proceeds through June 7 to the Black Visions Collective.
- Moonbath is donating 30 percent of sales from the month of June to Campaign Zero.
- Athena Club is donating all proceeds through June 7 to the NAACP Legal Defense Fund.
- Cirque Colors is matching donations to Black Lives Matter up to $5,000. Givers should email a screenshot of donations to [email protected].
- Not Pot is paying the bail of 10 people through a donation to the Minnesota Freedom Fund.
- Cocokind donated $10,000 to the ACLU and, through Sunday, will be donating all website profits to Black Lives Matter, NAACP, Southern Poverty Law Center, Bay Area Black Owned Business Relief Fund, Reclaim the Block, Campaign Zero and Black Visions Collective.
- Kiramoon donated proceeds from sales of The Magic Pouch through Monday to the George Floyd Memorial Fund.
- Summer Fridays made a donation to Black Lives Matter and the Minnesota Freedom Fund.
- Golde donated all profits through Monday to the NAACP Legal Defense Fund.
- Peach & Lily made a donation to the ACLU.
- SokoGlam made a donation to Black Lives Matter.
- Herbivore donated profits from the weekend to the ACLU, Black Lives Matter and the Minnesota Freedom Fund.
- Farmacy Beauty donated $10,000 to Color of Change.
- Vesca Beauty made a donation to Reclaim the Block, Black Visions Collective and the George Floyd Memorial Fund.
- Ren Skincare made a donation to Black Lives Matter.
- I Dew Skincare made a donation to The Minnesota Freedom Fund.
- Foria is donating to the NAACP and offering anti-racist education to its staff.
- Jaime Schmidt, founder of Schmidt’s, is committing $2,500 by triple matching donations to organizations that support anti-racism, victims and protestors. DM or comment here to show proof of donation.
- Caroline Hirons is donating 100 percent of proceeds from the Pixi Double Cleanse for 2020 to Black Lives Matter. Pixi is matching her donation.
- Inn Beauty Project made a donation to the NAACP Legal Defense Fund