12 Days of PCA Day 10: Soothing and Natural

Welcome back to American Spa's second year of the 12 Days of PCA announcements! In 2017, we decided to announce the winners of our annual Professional's Choice Awards a little differently. Instead of giving you all 50 winners (plus the finalists) at once, we broke them up into fun groups to give you a few of the winners each day through out the month of November. This year, we'll be following suit as we unveil the winners of our 14th annual Professional's Choice Awards, now through November 30.

On our 10th day, we've got the Soothing and Natural group, which includes your favorite indie beauty brand, favorite Ayurvedic line, favorite aromatherapy line, and favorite natural line. Find out who were our winners and finalists below:



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Favorite Indie Beauty Brand: Body Bliss


  • Jane Iredale
  • Coola
  • FarmHouse Fresh
  • Herbivore Botanicals

Favorite Ayurvedic Line: Shankara


  • Aveda
  • Tara Spa Therapy
  • Hylunia
  • Sundãri

Favorite Aromatherapy Line: DōTerra


  • Young Living
  • Body Bliss
  • Aromatherapy Associates
  • Tara Spa Therapy

Favorite Natural Line: Naturopathica


  • Eminence Organic Skin Care
  • FarmHouse Fresh
  • Ilike Organic Skin Care
  • Pevonia

Congratulations to all of our winners and finalists! And thank you, our professionals, without whom this wouldn't be possible. Be sure to check back tomorrow, Thursday, 11/29, for the winners and finalists of the "For the Body" group.  


12 Days of PCA Day 9: Final Touches

12 Days of PCA Day 8: For the Skin

12 Days of PCA Day 7: For Hair and Sun

12 Days of PCA Day Six: For Your Spa

12 Days of PCA Day Five: For Hands and Feet