Aveda Activates 3.6-Acre Solar Panel Field at Headquarters

This is the latest in the Minnesota-based company’s efforts to become a more sustainable business. Photo credit: Pgiam/iStock/Getty Images Plus

Aveda’s latest in a series of steps toward sustainability is the activation of a 3.6-acre solar panel field at its Minnesota headquarters. The cosmetic company’s front yard has been converted to house a 2,900 solar panel array, which will provide up to 50 percent of the manufacturing facility’s annual energy needs, offsetting more than 1,100 metric tons of CO2 every year. The remainder will be sourced from wind power, which had previously supplied 100 percent of the energy used by the manufacturing facility, which produces approximately 80 percent of the brand’s offering. Aveda’s main office building is also powered by solar and wind energy, and demonstrates the company’s dedication to sustainability with its energy-saving LED lighting, recycled fiber carpeting, and multiple composting and recycling bins.

The solar array is wildlife friendly and includes several acres of new landscaping in order to create a natural pollinator habitat underneath the panels. The company’s 58-acre campus already houses several honeybee colonies, an employee-curated vegetable garden, and a variety of other flora and fauna, including turkeys, deer, turtles, and groundhogs. “Aveda has pioneered the use of renewable energy since 2006, when we became the first beauty company to manufacture using 100 percent wind power,” says Barbara De Laere, senior vice president and global general manager at Aveda. “With the launch of this array, we are one step closer to our goal of becoming a carbon-positive manufacturer, one of the many sustainability goals we have set for the next decade.”

Learn more about Aveda’s solar array in the video below.


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