With women’s rights movements happening across the country, it comes as no surprise the beauty and wellness industries are involving themselves in the movements as well. In late 2017, CNN announced 2018 the year of women, and Miriam Webster dictionary named feminism the word of the year. Just recently, the Global Wellness Summit named Feminist Wellness one of its 2018 trend picks, and in March, American Spa is hosting our inaugural Women in Wellness Leadership Conference. Now, Babor is making a statement with its first ever North American collaboration project. The professional skincare brand is joining forces with All Women Project, a non-profit organization dedicated to helping girls and women across the world feel positive, empowered, and confident about themselves, regardless of age, shape, or race.
Babor is supporting the initiative with a limited-edition AWPxBabor Beauty Ampoule Set, along with a creative awareness campaign. The collaboration celebrates the beauty of diversity while raising awareness and support for empowering women. Through the partnership, Babor is donating 50 percent of sales from the Beauty Ampoule Set to The All Woman Project. The set includes four Hydra Plus Active Fluid Ampoules, an active concentrate designed to hydrate dry skin. The set also includes three Active Night Fluid Ampoules, an active nighttime concentrate for skin in need of rejuvenation. The sets are for sale at babor.com for $40.
Check out the video below for more on the All Woman Project, and visit www.awpxbabor.com for more on the collaboration.
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