Skincare brand Bioelements has launched a website designed exclusively for spa and salon professionals, such as business owners, licensed estheticians and comsetologists, and Bioelements Partnership School students. On the site, professionals can directly purchase Bioelements products, including retail and back bar formulas, professional-use products, and the company’s exclusive custom blending system. Myriad business and educational resources are available as well, featuring business opening plans, product detail pages, an ingredient glossary, technical guides, how-to videos, and a news blog. Users can also use the website to register for the brand’s free virtual education classes. “We could not be more thrilled to offer all professionals this new web destination,” says Callie Lushina, vice president of marketing at Bioelements. “These days, esthetics professionals are in a whole new territory, so it’s crucial to make education, buying and innovation discovery as easy as possible. We’ve packed Bioelements.com/pros with everything a pro needs – it’s like have a Bioelements expert right by your side, 24/7.”
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