Animal lovers, rejoice. Furthering the ever-growing clean and green beauty movements, Bliss spa and beauty brand has partnered with PETA and joined the Beauty Without Bunnies program. The program serves a resource for consumers looking to shop cruelty-free products thanks to a searchable online database, where users can search by company name or product type to learn which products are cruelty-free.
"As a brand we are passionate about how our products are made and where the ingredients come from,” says Meri Baregamian, CEO of Bliss. “Vowing to be cruelty-free was an indisputable choice when relaunching, as it is of the utmost importance to not only our consumers, but our company and brand values. Shoppers can find comfort in the fact that Bliss formulas are 100 percent cruelty-free and free of other harmful ingredients without sacrificing the same high-quality and innovation that they have come to expect, know, and love from the brand."
Earlier this year, Bliss underwent a total brand relaunch featuring new products and 100 percent cruelty-free, paraben-free skincare and bodycare formulas, which are now officially certified as cruelty-free by PETA standards. As part of the rebrand, Bliss is now offering a collection of vegan skincare and bodycare products, as well as a new 100 percent cruelty-free spa menu, debuting in spring 2019.
"PETA welcomes Bliss and its commitment to cruelty-free products to our Beauty Without Bunnies program," says Kathy Guillermo, PETA senior vice president. "Bliss recognizes that no animals need to suffer and die to create amazing products, and we applaud their compassion."
For the entire list of brands included in Peta’s Beauty Without Bunnies program, click here.
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