Bluemercury Opens its 100th Store

Founders of Bluemercury Marla and Barry Beck open 100th store. Bluemercury, the nation’s largest and fastest-growing luxury beauty products and spa retailer, has opened its 100th store in Savannah, GA. This milestone achievement was marked by a grand opening celebration event in July hosted by its founders Marla Malcolm Beck and Barry Beck along with a ribbon cutting ceremony led by Mayor Eddie DeLoach. The Becks created Bluemercury because they had identified a gap in the beauty market as cosmetics and skincare products could only largely be purchased at department stores or drug stores. With its founding in 1999, Bluemercury became the first national neighborhood beauty store where customers could receive a personalized, educational friendly shopping experience along with an assortment of global luxury beauty brands. “We created a revolutionary retail concept—a store steps from your home with friendly beauty experts that know everything about products and can advise clients on the right solutions to your beauty and skincare problems,” says Marla Beck. “We also wanted a one-stop shop for all things beauty. We have always offered experiential services—makeup services, brow stylings, waxing, and facials, so all of our clients’ beauty needs could be met in one place.”

The 100th store reflects Bluemercury’s heritage and its plan for growth. Located in the historic Jacob’s Men’s Shop Building in downtown Savannah, the store serves as a beautiful landmark of the innovative spirit and hospitality central to the Bluemercury philosophy. The 2,400-square-foot space features a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood flooring, and the historic original terrazzo entryway. “We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy,” says cofounder and chief operating officer Barry Beck. “Our Savannah store builds on our remarkable success in nearby Charleston, SC, and we plan to add more stores to the region.”