Body Bliss, a formulator and producer of natural and therapeutic spa products, has redesigned its website, www.bodybliss.com, to better represent the company’s philosophy and create interactive experiences for spa professionals and aromatherapy enthusiasts. “The launch of the new website represents the last piece in the unveiling of the new Body Bliss branding,” says founder Nick James. The platform, coupled with a mobile-friendly responsive design, is structured by product collections—Aroma Design, Barefoot Botanist, Chakra Balance, Intentional Aromatherapy, and Native Botanicals. The improved site is also organized by product categories, including Essences & Concentrates, Essential Oils, Gifts & Accessories, Hand & Foot Care, Moisturize & Hydrate, and more. Each product page includes treatment suggestions and brand-specific information and offers visitors a selection of similar products from the same category. “The site contains a lot of custom-coding, which apart from causing us a few headaches along the way, allows more distinctive styling to maintain the unique identity of each collection,” says James. “The landing page allows a graphic overview of the collections and our philosophy, as well as highlighting our fusion of priorities, which are botanical formulation and design sensibility.”
For more information, visit www.bodybliss.com.