Cosmoprof North America (CPNA), which is recognized for its approach to marketing and as the provider of added services to its exhibitor base, has partnered with GlossyBox, a global subscriber beauty box company, in an effort to maintain their innovative approach to business. The collaboration comes as a result of previous successful partnerships that GlossyBox launched with other brands, including Net-A-Porter, Bergdorf Goodman, and La Prairie, among others. Boutique—a GlossyBox limited-edition box—will debut at CPNA in July, which will take place at the Mandalay Bay Convention Center (Las Vegas), and will go on sale to beauty consumers online in August at www.glossybox.com to introduce buyers to new brands and products from the CPNA beauty trade show. Debuting at last year’s show as Beautique, the beauty shop highlighted deluxe-sized samples, including the latest in cosmetics, skincare, nails, and hair. Attendees will be able to handpick seven samples from 20 featured exhibiting brands for a donation, in which all proceeds will benefit City of Hope, a leading research, treatment and education center for life-threatening diseases.
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