DermaMed Solutions announced that Mark Pinsley, the company’s president, will be a featured speaker at the International Esthetics, Cosmetics & Spa Conference New York (IECSC). More than 11,000 attendees are expected to attend for IECSC from March 9-11. Pinsley will present Go Local or Go Home: How to Use Geomarketing to Gain a Steady Stream of New Customers on the spa business education track, along with a group of educators. He will also present specific issues involved in developing a local marketing strategy; optimizing online tools like Yelp, Google+, Facebook, and Foursquare, among others; and offer specific instructions to claim your business listing. “In this competitive marketplace, our partners need more support than ever,” says Pinsley. “We are committed to the spa and aesthetics industry, and are constantly asking our clients how we can better serve them.”
Here are a few geomarketing tips from Pinsley’s IECSC session, which takes place on Tuesday, March 11 from 11:45am to 1:00pm:
“Know Thy Customer”
Spa owners must truly understand who is coming to their spa and why. Know the demographics of your guests—average age, income, marriage status, and educational background. Find out where they shop, where they exercise, and what they do for fun. This information will allow you to segment your customer more effectively and provide the right message at the right place and time.
Claim Your Business Listing
Claiming your business listing means that you are verifying your business contact information at a particular site (Yelp, Bing, Google+, Foursquare, Yellow Pages, etc). Yelp is a leading review site for local businesses, with more than 100 million unique visitors on the site every month. Besides Yelp, there are other online sites where you should be claiming your business name.
Partner for Profit
The best marketing strategies involve win-win situations. Community-based contests allow you to cross-market with other small businesses, and receive press attention. Collaborate with local businesses, such as restaurants, florists, and cleaners to run a contest for Mother’s Day or Valentine’s Day. Involve the local media in your events, contests, and promotions—especially if they’re for charity. Everyone likes to rally around a good cause.
For more information, visit www.iecsc.com.