DermStore Debuts Brand Refresh

DermStore, a subsidiary of Target Corporation and the leading online retailer of professional-strength skincare, unveils today its new brand identity and simplified shopping experience. With a mission to help women radiate confidence and achieve lasting skin health, DermStore’s brand refresh includes a revamped website, new logo and ‘Facing Forward’ tagline, and refined visual identity. The brand’s optimistic outlook is resonating with consumers who are seeking a more empathetic point of view from the beauty industry.

As a pure play digital company, DermStore’s access to robust consumer insights and advanced technology have shaped the company’s new direction. The brand is evolving into the next frontier of professional skincare, offering thoughtful guidance to consumers in search of the most efficacious and innovative skin care solutions available. The website offers expertly curated product selections, advice and content from top industry professionals, as well as streamlined product categories and easier cart checkout, all within a clean, easy to navigate interface. “At DermStore we believe skin health is a worthy investment, and that helping our customers make proactive choices today ensures lifelong benefits,” says Cathy Beaupain, chief marketing officer for DermStore. “Coupling that perspective with our commitment to giving women what they want and deserve, we’ve created a destination for discovering stand-out products and the latest developments in professional skincare.”

DermStore offers a range of physician-strength formulas, otherwise only available through a doctor or surgeon, as well as exclusive spa care lines, salon-grade brands, and niche products from around the world. Since joining the Target Beauty family in 2014, DermStore has refined its model to include an exclusive brand licensing strategy and deep investment in a network of experts. DermStore’s current house brand portfolio consists of beauty must-haves, including Harry Josh Pro Tools and SmartFX, with new launches planned for later this year. For more information about DermStore, visit:


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