The Discover Beauty program, an initiative of Cosmoprof North America (CPNA), is returning for its eighth consecutive year. During the three-day program, CPNA show organizers arrange pre-scheduled sales meetings and events with emerging beauty brands and leading retailers. This year’s lineup of brands include: Coastal Salt & Soul, Doll Face Beauty, Drunk Elephant, Indie Lee, Karora Cosmetics, LightStim, Manuka Doctor, MD Solar Sciences, Monteil, Qiriness, Skin Nutrition, Skin&Co Roma, and True Isaac Mizrahi. The Discover Beauty program has its own section centrally located on the show floor, where one-on-one meetings take place in private meeting room spaces and traditional exhibitions are presented. The setup allows brands to enjoy exposure at the show and guarantees facetime with select retail buyers. Additionally, all Discover Beauty brands are automatically enrolled for the 2014 Discover Beauty Award, which is selected by industry leaders, beauty editors, and participating retailers—recognizing one brand for its creative concept, packaging, and overall ability to succeed in the competitive retail market.
For more information, visit www.cosmoprofnorthamerica.com.