Essie Introduces the First Nail Art Awards

EssieProfessional nailcare brand Essie is launching its first-ever nail art contest today on YouTube and The contest involves an exclusive series of nail art challenges to discover the next great nail artist. Both Essie fans and up-and-coming nail artists will have the opportunity to join the four-phase contest for a chance to win the grand prize of a $20,000 partnership with Essie and a spot at New York Fashion Week with celebrity manicurist, Michelle Saunders. The winners will be selected with a combination of online fan votes and input from Essie’s panel of experts, including:

  • Carolyn Holba – general manager, Essie worldwide
  • Jenny Fox – founder and vlogger behind Jenny Claire Fox, a top nail art and beauty Youtube channel 
  • Katie Rodgers – artist and creator of Paper Fashion
  • Michelle Saunders – Essie celebrity manicurist
  • Rebecca Minkoff – Essie global color designer and industry fashion leader

The essies will run from January 2016 through June 2016, and are broken into four phases, including:

Phase 1: Qualifying Challenge

Qualifying submissions will open to all participants, and contestants will be required to upload two videos to, including: an “All About You” video and a “Show Us Your Skill” video, creating any nail look using Essie nail and care products.

Phase 2: Spring Trend Challenge

The top ten contestants will receive Essie’s spring 2016 collection and will be challenged to create the ultimate spring trend inspired nail art look.

Phase 3: Dream Getaway Challenge

Six lucky semi-finalists will receive an Essie branded polish rack filled with 90 shades and be tasked with creating a nail art look inspired by their dream getaway.

Phase 4: Blank Canvas Challenge

Three finalists will be flown to New York City to film their last video in YouTube’s studio. For this challenge, they will be given a blank canvas and will be challenged to get expressive. Essie’s expert panel will select the grand-prize winner and fan favorite who will be announced on June 1st.

For complete contest rules and information, please visit

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