Essie’s youtube page has just launched a new video series call "The Naming Department at Essie" and we think it's pretty cute and clever way to reach their fans on social media.
Essie's seasonal polish collections are an embodiment of the time, trends, and fashion so obviously, each hue deserves its own unique name. Their latest line was inspired by Parisian pastries. It embodies the fun, bright sparkle of both summer and sugary treats. The playful names included in the collection are S’il Vous Play, Baguette Me Not, Fondant Of You, Éclair My Love, Sweet Soufflé, and Blue-la-la. Check out the video below to see the brand's cute video about how they came up with "S'il Vous Play".
Visit here to watch all the videos in this new cheeky series.