Essio Aromatherapy Introduces New Packaging Design

Essio, an aromatherapy system designed specifically for the shower, unveiled a new packaging, which was created to visually communicate to consumers an understanding of how the product works. Delivering 100 percent USDA-certified organic essential oils into the shower via a clip-on aromatherapy diffuser and pod of aromatherapy oils, which work with any standard shower pipe, the packaging features use of white space, minimalist sans serif typography, often reversing to white for a pristine effect, bright ink colors, and photography. “We wanted to make the packaging product-centric from a visual point of view, so that the shopper instantly understands how Essio works,” says founder Peter Friis. “We also simplified the unboxing process from a structural standpoint. Essio is like chocolate. It triggers the desire for instant gratification, so once the consumer has the product in their hands, they can’t wait to click it on and get in the shower.” In addition to the new packaging, Friis was recently honored by The International Spa Association (ISPA) for his entrepreneurial vision as part of the annual Innovate Awards program.

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