This September, communities across the globe are getting together and committing to healthier, richer, and more fun lifestyles. On September 22 and 23, 43 countries are celebrating World Wellness Weekend, or W3, by joining together with over 1,000 wellness properties and 28 spa and tourism associations throughout the world to encourage healthier and happier lifestyles through wellness buddies, friends who work together and hold each other accountable to work towards reaching personal wellness goals.
World Wellness Weekend inspires participants to use joy to motivate living a healthier lifestyle instead of the fear that can often be found in the news and world reports. While the fear of illness might inspire some to develop a healthier lifestyle, according to W3, studies show that lifestyle changes made from a place of joy instead of fear tend to become longer lasting or even more permanent than those started out of fear. The goal of W3 is to remind participants while many consider health a relationship between body and doctor, wellness is a relationship between body and mind.
“There is no finer mission in life than to encourage as many people as possible to become the best version of themselves, in one’s body, mind, and mood” says W3 founder Jean-Guy de Gabriac, founder and CEO of Tip Touch. During its inaugural weekend in 2017, W3 launched in just two countries. Since then, Gabriac has worked with a number of wellness ambassadors including Nathalie Roy, co-owner of Spa Eastman Montréal (Canada) and founder of Les Studios Imagine; Rekha Chaudari, co-owner of JCKRC and award-winning influencer for women in India; Regis Boudon-Doris, founder and CEO of Be a Business Spa and YouSpa; and Lasse Eriksen, development manager of Farris Bad, president of the Norwegian Badstu Association, and executive committee member of Aufguss WM, to increase the number of participating W3 locations toover 20 times its original size.
W3 is enlisting in the help of a number of hospitality groups, spas, beauty institutes, fitness clubs and studios, wellness communities, and more to create healthy and fun events, including yoga with a live musician, water Zumba, flash mob dance events, sensorial workshops including massage, facial gymnastics, and eye yoga, and creative workshops like makeup application, creating custom perfumes, and writing, among other options. Interested participants can view the wellness map on the World Wellness Weekend website to find participating locations near them.
Biologique Recherche is the first official sponsor of the event, supporting the recruitment of a part-time community manager. “We are very supportive of the new World Wellness Weekend initiative from Jean-Guy de Gabriac,” says Rupert Schmid and Pierre-Louis Delapalme, co-chairmen, Biologique Recherche. “Combining wellness, hospitality, and personalization is at the core of what we strongly believe in at Biologique Recherche.”
For the complete list of participating locations and associations, visit www.world-wellness-weekend.org.
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