FarmHouse Fresh recently received the 2016 ISPA Innovate Award in the philanthropic initiatives category for its creation and launch of an 18-page, hard-cover picture book Is It True They Call You the Dog Bed Fairy?. This book features images of loveable, homeless dogs and retails on the company's website for $10. The company then donates $7 from each book purchased to buy durable, washable dog beds for animal shelters across the country. In the first two months, proceeds from the book donated more than $20,000 in beds, outfitting shelters across the U.S. Now, spas across the country are retailing the book and partnering with FarmHouse Fresh to ensure their local shelters receive beds. "We are thrilled to be recognized by fellow ISPA members who voted for ideas they believe are the most innovative in the spa industry within four categories, and so honored they recognized our dog bed fairy book for its charitable initiative," says CEO Shannon McLinden. "Our corporate mission has a philanthropic component which is to support the rescue, transport, funding, and fostering of forgotten and abused animals, where every purchase made of the picture book helps us help them. Shelters, rescues, and non-profits are selected, and asked to fill out a wishlist. We pool the proceeds of book purchases to fulfill their requests, so that one by one, each shelter and animal rescue we approach is completely outfitted, and dogs get the comfort they need."
To help spread the word about this book and the company's charitable initiative to supply dog beds to shelters and rescues, FarmHouse Fresh has asked readers to engage their friends, families, and colleagues in a social media challenge to become "FarmHouse Fresh Dog Bed Fairies." "We can only imagine the surprise of friends and family when they see their cute Dog Bed Fairy photo,” says McLinden. “Our goal is to bring smiles to dog and animal lovers, while providing comfort, warmth, and love to our furry friends in shelters, plus raising public awareness of their need for a permanent home."
For more on the ISPA innovate awards, check out Spafinder Wellness Wins 2016 ISPA Innovate Award.