This last week, Cosmetic Design Group (CDG) made a majority investment in Per-fékt Beauty, an indie beauty brand. CDG is a leader in custom cosmetic design and supplies turnkey solutions to many of the largest beauty retailers in North America and worldwide. Together, these two companies plan to develop, market, and distribute the former Hollywood-based company's unique and results-driven product line. Per-fékt Beauty was founded in 2005 by entrepreneur Richard Anderson. He built Per-fékt Beauty from his office in the Hollywood Hills into a multimillion-dollar business. The Per-fékt Beauty brand retails in more than 700 premium and independent beauty doors worldwide as well as online. "We are very excited to be working with Cosmetic Design Group,” says Anderson. “They have the perfect combination of entrepreneurialism, deep industry experience with big and small companies, quick-to-market capabilities, and the financial and operational resources to support our customer service needs. Their team will undoubtedly help Per-fékt Beauty achieve its growth potential.”
Per-fékt Beauty is famed for pioneering a new “perfector” category of multifunctional makeup and skincare hybrids. These products promise to instantly perfect the skin, body, eyes, cheeks, brows, lips, and lashes, without the weight or look of traditional heavy makeup. "We are ecstatic to be partnering with the Per-fékt Beauty team," says Maurice Rasgon, founder and chairman of CDG. "Richard Anderson and his team will now be able to bring their renowned level of passion and enthusiasm to drive even greater innovation and education to the marketplace. Our companies form the ideal combination of talent, creativity, financial resources, and operational execution. These aspects will fuel great new product and marketing concepts, which will add to future growth."