GladGirl, formerly Glad Lash Inc., announced a series of enhancements to help lash artists during COVID-19. Improvements include a redesigned website with improved navigation and flexible payment options, as well as new Apple and Android phone apps so that ordering can be completed quickly and easily from any connected device. “It is no secret that the beauty industry has been hit hard during COVID-19,” says Esther Bolkin, CEO and founder of GladGirl. “But we want our customers to know, we are all in this together and the changes we are announcing are designed to help lash pros more easily traverse through the ‘new normal’ of COVID-19. In addition to enhancing our website and adding in new payment options, we are now providing a greater array of DIY and safety PPE products so that our lash artists are able to utilize the most up-to-date tools and products to help them conduct safe and healthy business practices.”
Enhanced GladGirl Website with Improved Navigation and Flexible Payments:
GladGirl improved its product category structure to help customers more easily discover and order their favorite lashes and cosmetics. The improved website also offers faster search and e-commerce processing as well as additional international shipping and payment options, including one-step Apple Pay. For its U.S. customers, GladGirl is now offering AfterPay, which provides customers with the opportunity to spread out their payments without any interest, in order to help any lash pros endure the challenging business climate of COVID-19. In addition, GladGirl will also provide free shipping on all orders within the U.S., no restrictions apply.
New DIY and PPE Products:
GladGirl now offers a new line of PPE safety products to ensure that lash pros and their customers remain safe and healthy during COVID-19. Products include affordable protective face masks, face shields, and a no-contact infrared thermometer.
Given that many customers are opting for DIY products during COVID-19, GladGirl is offering the GladGirl MinuteLash to help clients achieve a DIY, professional lash look in under a minute. These hybrid lashes combine the best of flare and strip lashes that are easy to apply.