Global Spa & Wellness Summit Announces 2014 Event Information

The Global Spa & Wellness Summit (GSWS) announced that its eighth annual Summit will be held in Morocco at the Four Seasons Resort Marrakech. The global forum, which attracts government and academic leaders in the wellness, travel and spa industries, will take place from Sept. 10 through Sept. 12. “Morocco is a splendid setting for the 2014 Summit,” says Susie Ellis, GSWS Chairman and CEO. “It has a rich history as a well-being destination with an age-old tradition of beauty, relaxation, and bodycare. The Moroccan hammam, argan oil, and the amazing new anti-aging Barbary fig seed oil are just some of the contributions the country has made to spa and wellness worldwide. Equally impressive is the country's commitment to, and investment in, wellness tourism.” The host-country sponsor and co-organizer is the Moroccan Agency for Tourism Development (SMIT). The second annual Global Wellness Tourism Congress (GWTC) will be held on Sept. 10, which will bring together ministers of tourism and industry leaders to analyze current market conditions and develop new strategies to further develop wellness tourism. “Business, health, and wellness are among the six structuring programs of the Moroccan Strategic Vision for Tourism Development 2020,” says Imad Barrakad, CEO, SMIT. “By developing the wellness and spa niche, we are targeting Morocco as an international destination for wellness via the promotion of new wellness and relaxation concepts that are based on an ecological approach that takes advantage of Moroccan’s local riches. Holding the 2014 GSWS in Marrakech is an opportunity for Morocco to introduce the richness and potential of the country for spa and wellness.”

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