Grande Cosmetics Celebrates 10th Anniversary

Grande Cosmetics celebrates 10th anniversary // Photo credit: RuthBlack/iStock/Getty Images Plus

Grande Cosmetics (Grande) hit double digits this year and recently celebrated its 10th anniversary. To celebrate the milestone, the brand held a birthday party at Pietro Nolita in New York City, complete with cakes from Carlos Bakery, but is also giving back to clients with special promotions through out the year. Since the launch of the award-winning GrandeLash-MD lash-enhancement serum, the brand has expanded to include 10 products across the lash, brow, lip, and hair categories.

“A decade ago I discovered the secret sauce of naturally beautiful lashes,” says Alicia Grande, founder and CEO of Grande Cosmetics. “My lash enhancing conditioner, GrandeLASH-MD, which was met with almost instant popularity, is a powerful product. It inspired me to start Grande Cosmetics, now a comprehensive line of innovative cosmetics, serums and conditioners driven by results and performance.” 

Since its development in 2008, Grande has developed a following based on the success of its performance-based cosmetics. The collection was designed to provide users with quality products that don’t just wear well, but also work, sparking the tag social media line “beauty solutions that work.”

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

Grande keeps both its brand and following growing with the continual innovation and production of new products. Its most recent launches, GrandeGlide and Grande Semi-Matte Liquid Lipstick Metallic, are just another example of how Grande’s unique formulations create lasting, long-wear looks.

“I believe in celebrating one’s natural beauty and enhancing what you’ve already got, rather than making drastic changes or breaking the bank,” says Alicia Grande. “With this in mind, I love that Grande Cosmetics allows women to feel confident within their own natural beauty. What I want most is for people to look and feel fantastic without relying on fillers or lash extensions.”

Even though its officially hit the 10-year mark, Grande shows no signs of slowing down. The brand hit double-digit growth over the last six years, and has plans to feature GrandeLash-MD and GrandeBrow in additional locations this summer.

RELATED STORIES

On the Spot with Alicia Grande, CEO of Grande Cosmetics

Spa Talk: Getting to Know the CEO of Grande Cosmetics

Four Fall Makeup Trends from Ashlee Glazer

Suggested Articles

Watch as a Sothys esthetician performs the new Detox Energie facial live from the ISPA show floor in an exclusive American Spa Facebook live.

The new Four Seasons Hotel Philadelphia at Comcast Center includes a full-floor crystal-themed spa and wellness sanctuary featuring a lifestyle boutique, a…

Medical spa professionals are worried about a new trend called the #sunburntattoo