The GSN Foundation and Dazzle Dry have partnered for Earth Day for a “Promise to The Planet” social media campaign. The campaign encourages people to painting nails green and blue, with the hashtag #promisetotheplanet. “We’re honored to partner with GSN Foundation on this social media campaign for Earth Day,” says Vivian Valenty, founder and president of VB Cosmetics and Dazzle Dry. “I know we share a collective core mission in wanting to create sustainable and impactful practices for the well-being of the industry and consumers that will allow us to continue enjoying our beautiful planet together.”
Dazzle Dry also plants one tree for every online sale with its ongoing partnership with WeForest. But, a limited time every order that includes a color from their Earth Day 2021 collection, 'Earthbound' or select blues and green polishes, two trees will be planted. Dazzle Dry’s Earthbound Collection includes: Panache, Fine China, Sentimental, Day Dreaming, and Chic. “I think we can all agree that the health of the planet is not a political matter, but a threat to our future and the future of the next generation. We can make a difference and we can do it together," says Thor Holm, president of the GSN Planet Board.