Exhale, a unique wellness brand that addresses the mind and body through spa and fitness, has been acquired by Hyatt. The news comes on the heels of the industry’s recent wellness boom, with the hopes to benefit Hyatt’s recent strategy to engage with high-end travelers in more ways beyond the traditional hotel stay.
The wellness brand currently has 25 free standing hotel locations in key markets throughout the U.S. and Caribbean and features 1,000 associates, dozens of branded programs, and a successful, loyal following of guests who have an emotional, energetic, and social connection to the Exhale brand. Through the acquisition, Hyatt hopes to tap into Exhale’s unique focus on mind and body that creates opportunities allowing guests to be their best selves while traveling.
Hyatt intends to offer Exhale locations and programming as part of its World of Hyatt platform in the near future, bringing new experiences for loyalty program members similar to what it has recently done with Miraval, a wellness brand that also recently merged with Hyatt.
Through Hyatt’s support, the Exhale brand will be able to pursue global expansion, including new freestanding locations and among Hyatt hotels where the Exhale offering will fit.