Indie Beauty in the Spotlight at Inaugural Event

The first Indie Beauty Expo (iBE) on August 27th in New York City, was a rousing success, surpassing even the most optimistic expectations. From exhibitors to buyers to media and consumers, attendees were dazzled by the energy and dedication of the indie beauty movement on display. “Finally, the category has a venue that is custom-tailored to meet its needs and to shine a spotlight on this innovative and unique collection of entrepreneurs,” says Jillian Wright, iBE co-founder. “With a packed house, the Expo delivered on attendance with over one thousand participants, including consumers, reporters, buyers and other trade professionals enthusiastically passing through the doors,” says Nader Naeymi-Rad, iBE cofounder. A recap video of the event can be viewed at

iBE, by the numbers

  • 80 exhibitors
  • 200+ retail buyers, including Saks Fifth Avenue, Lord & Taylor, Credo Beauty, Target, C.O. Bigelow, ABC Carpet & Home, Whole Foods, and Barneys.
  • More than 100 members of the media including
  • 300+ beauty industry professionals
  • 300+ consumers

The Expo’s founders underscored their commitment to supporting indie leaders with the announcement of the iBE Best in Show Awards, which are designed to highlight these smart beauty pioneers even further. The judging committee is comprised of the judging chair (and Expo advisor) Marie Watkinson of Spa Chicks on the Go and judges Andrea Nagel of CEW, Jeannie Jarnot of Beauty Heroes, Cheryl Kramer Kaye of SHAPE Magazine, Jessica Richards of Shen Beauty and celebrity makeup artist, Cynde Watson. Winners will be announced in October.