Iredale Mineral Cosmetics Global Education Conference Recap

Group photo of an evening event at the Mahaiwe Theater in Great Barrington.Earlier this month, representatives that carry jane iredale—The Skin Care Makeup cosmetics attended Iredale Mineral Cosmetics’ Global Education Conference at Cranwell Resort, Spa and Golf Club (Lenox, MA) for a week of education and brand-focused activities. The conference was filled with presentations led by the U.S. Iredale Mineral Cosmetics team. “Our visitors from overseas love this area, so we thought we’d add some extra magic by bringing our international educators and brand managers here,” says Jane Iredale, founder and CEO of Iredale Mineral Cosmetics. “They worked hard to increase their knowledge about our brand, so we like to include some fun time. It’s important that they go back with happy memories and feel part of our family.” Presentations throughout the week covered topics such as The Integrated Marketing Mix and Path to Purchase, The Elements of a Successful Product Launch, Building Customer Value Through Education, and Webinars, as well as an interactive round table discussion regarding Global Best Practices. Guests also enjoyed a taste of the Berkshires dinner at Café Adam, a runway show event at The Red Lion Inn (Stockbridge, MA), square dancing, a BBQ buffet, and more.