The International Spa Association (ISPA) launched its 2019 ISPA U.S. Spa Industry Study earlier this week, marking the 20th anniversary of the project. The study is known for its “Big Five” findings, which include the latest annual statistics surrounding total revenues, spa visits, average revenue per visit, the number of spa locations, and staffing levels within the U.S. spa industry.
“With this year’s study marking the 20th anniversary of the ISPA U.S. Spa Industry Study, we are thrilled to continue our partnership with PricewaterhouseCoopers (PwC) and build upon our extensive library of research,” says Lynne McNees, ISPA president. “We challenge the spa community to help us achieve record-setting participation during this milestone year.”
Funded by the ISPA Foundation, the first U.S. Spa Industry Study was conducted in 2000 and highlighted findings of the 1999 spa industry. Beginning in 2010, ISPA partnered with PwC to annually conduct the survey with Colin McIneney, global research director at PwC, at the helm of the research. For 2019, ISPA hopes to build upon the 2018 ISPA U.S. Spa Industry Study results, which took a deep dive into compensation, workforce trends, and marked growth in all key metrics of the study, most notably a record high $17/5 billion in revenue.
Findings for this study will be collected by PwC through a large nationwide survey of spa businesses now through March 15. The results of the “Big Five” statistics will be released at the ISPA Media Event held in New York City in August, with the full study being released later this year.
All participants contributing to this study will receive a complimentary digital copy of the full study upon its release, as well as a copy of last year’s compensation section immediately following completion of the survey. Participants who complete the survey by February 6 will also be entered to win complimentary registration to the 2019 ISPA Conference & Expo, taking place September 11–13 in Las Vegas.