Jane Iredale–The Skin Care Makeup Celebrates 20-Year Anniversary

Jane Iredale Signature Gilded CollectionCommemorating its 20 anniversary this year, Jane Iredale–The Skin Care Makeup is celebrating its continued commitment to bringing uplifting beauty to women across the globe. “When I started the company, I had one product, Amazing Base, and with it launched the whole new category of mineral makeup,” says founder Jane Iredale. “We are celebrating this milestone with new innovations and will continue to deliver personal, uplifting beauty that is as good for the skin as it is beautiful to wear. I know the next 20 years will be even more incredible than the last.” The company is introducing a new product, Refill-Me Refillable Loose Powder Brush, a mineral foundation, in addition to the Signature Gilded Collection, a limited-edition assortment of 24-Karat Gold Dust in bronze, gold, and silver, released as a commemorative anniversary product this fall. Along with the grand opening of a new global headquarters in Great Barrington, MA, the company also redesigned its packaging with integrated QR code technology and environmentally friendly materials. “We’ve designed our new packaging to be clear, distinct, consistent, and engaging, and are excited to begin our 20-year anniversary with a refreshing new look,” says Sarah Steven, vice president of marketing. “While they may not realize it at the time, consumers actively evaluate packages on shelves in seconds. Our new packaging conveys our brand story with consumers through colors that represent the vibrancy and purity of nature, and special touches that emphasize the value and quality of our products.” In addition to product launches, consumers and fans will be encouraged to join the yearlong celebration through a Facebook contest, seasonal in-store promotions and events, and personal appearances from Iredale in key retail locations.

For more information, visit www.janeiredale.com.