Australian skincare brand Jurlique won its first Cosmetic Executive Women (CEW) Beauty Award in the Eco Beauty category for 2016. This award is the most prestigious industry recognition that honors beauty brands that have made significant progress in sustainability. Entrants for this award are scored based on a number of science-based sustainability criteria that recognizes efforts to reduce the use of environmentally harmful materials and practices, as well as increase consideration for human rights. For this award, more than 6,000 CEW members selected 212 finalists out of a total of 800 entries, and the winners were then chosen by the CEW Board of Governors with help from a select group of beauty industry members. "This award is such an honor for Jurlique and our parent company, Pola Orbis Holdings, and we are thrilled to be recognized by CEW for our leadership in the space,” says Rose Fernandez, vice president and general manager for North America at Jurlique. “Sustainability has been core to the brand's DNA since we were founded 30 years ago and we continue to create products with the environment in mind at all times.”
Since 1985, Jurlique has been a leader in natural skincare science, applying advanced technologies to organic ingredients from its Australian farm to create high-performance skincare. Much of its success is due to a sustainable business model involving biodynamic farming methods from growing and extracting potent ingredients at its Adelaide Hills farm to crafting product formulations at its factory located in South Australia. Jurlique also strives to protect and enhance biodiversity and natural water sources as well as take into consideration ingredient sourcing, packaging, and distribution within its brand. Says Fernandez, “Over the last few years, our team has made an extraordinary effort to make our business even more sustainable to significantly reduce our carbon footprint, water usage, and waste. For example, we've installed solar panels and a power production system at the Jurlique farm and warehouse, aiming to make us self-sufficient during summer. We reuse water from our factory to irrigate our crops at the farm. Our overall goal is 0 percent waste to landfill by 2020 at our farm and factory."