California-based skincare brand, Lancer Skincare recently announced its partnership with The Hut Group, a specialist online retailer, in a strategic move to expand in the global prestige market. In the last 30 years, Harold Lancer, M.D., has evolved his skincare line into a broad range of advanced anti-aging products. The partnership between Lancer Skincare and The Hut Group further strengthens the brand’s direction and commitment to excellence while solidifying its tremendous global potential for 2016. “We at Lancer Skincare are thrilled about our strategic partnership with The Hut Group,” says CEO Tracey Sameyah. “Given their capabilities and infrastructure, they will strongly impact our brand messaging, all while augmenting our global distribution. We see The Hut Group as an innovative business force and believe that their business model will dramatically change the landscape of prestige and luxury distribution.”
The Hut Group has more than 14 million unique international users, and the company is now expanding its offering into brick and mortar distribution alongside its e-commerce reach. The greater global reach through The Hut Group’s multichannel retail approach, will enhance Lancer Skincare’s visibility throughout key markets, as well as to international prestige customers. “We have a broad view of the prestige skincare market with more than 450 brands and 80 million international visitors to our beauty sites, and we can say with complete confidence that Lancer Skincare has all the attributes to be a global beauty phenomenon,” says Paul Gedman, CEO of The Hut Group’s prestige division. “Furthermore, it was important for us to launch our beauty distribution business model with a brand that we fundamentally believe in. The combination of Harold Lancer, M.D.’s world-renowned expertise with our proprietary platform’s global reach and infrastructure will enable the brand to replicate its stunning U.S. sales growth in new territories. We are very proud to play a key role in the global growth of the brand.”