L'Oreal Gives Back to Military Women with Beauty Event

Participants of Have A Beautiful Day met Lindsay Gutierrez, Ms. Veteran American 2017 // Photo courtesy of L'Oréal USA(L'Oreal USA)

In honor of the centennial celebrating women serving in the Armed Forces, L’Oreal USA hosted an event called ‘Have A Beautiful Day,’ where the brand honored 50 active service women from the U.S. military, as well as veterans and members of their families, with beauty education and services.

Presented in partnership with Shining Service Worldwide, Stand Beside Them, Women Veterans Interactive, and John Jay College of Criminal Justice, the day included hair, makeup, and manicure consultations and services performed by 42 volunteer professionals. Motivational and informative messages were given throughout the day by keynote speakers, including Lindsay Gutierrez, Ms. Veteran America 2017; and Jordanna Mallach, special programs and outreach coordinator for the New York State Division of Veterans Affairs.

The day kicked off with breakfast at Terminal Warehouse before the women were greeted at L’Oreal USA headquarters by more than 100 employees who lined the lobby waving American Flags. L’Oreal executives Cecilia Nelson, AVP of diversity and inclusion, and David Greenberg, president, professional products division, welcomed the service women to the headquarters.

L’Oreal had previously announced its commitment to hiring veterans, and since developed Have A Beautiful Day as a strategic initiative designed to impact the workplace and marketplace to benefit both those who are currently or have previously served. Designed to raise awareness of the needs of active-duty and veteran U.S. military personnel, the long term goal of such events is to be able to provide unique, direct programs to make beauty accessible to them. Guests of the event heard from broth L’Oreal USA’s Veterans Think Tank and members of its Talent Recruitment team about opportunities at the company.

Additional participating brands for the event included Carol’s Daughter, Essie, Garnier, Giorgio Armani, Kérastase, Lancôme, L’Oréal Paris, L’Oréal Professionnel, Mizani, NYX Professional Makeup, Pureology, Redken, and Yves Saint Laurent.

2017 marks a century of women in America’s Armed Forces, and today more than 200,000 women are in the active-duty military, including 69 generals and admirals.


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