Marilyn Monroe Spas (multiple locations) has announced a new partnership with La Vida Investment Holding Pvt. Ltd. to open 250 Marilyn Monroe Spa locations throughout India in the next 10 years. The first La Vida owned and operated units are expected to open in Delhi and Mumbai during the second half of 2017. Additional spas are planned in metropolitan cities around the country, including Bangalore, Chennai, Hyderabad, and more. The Marilyn Monroe Spa locations will include both stand-alone day spas as well as locations within hotels and resorts, similar to Marilyn Monroe Spas locations within the U.S. “India is a vibrant market with potentially limitless growth potential driven by its favorable demographics, ongoing rapid expansion of its economy and pro-business climate,” says CEO Jim Lewis. “Marilyn Monroe holds an iconic status there, giving us great confidence that working with our local partner La Vida and its franchisees will establish Marilyn Monroe Spas as India’s leading spa and salon destination.”
The expansion marks Marilyn Monroe Spas first international franchise agreement, though several others are currently being explored. India was selected because the area is steadily growing in population and economic strength, and there is a growing interest in wellness among the middle class. This group is known for placing a high premium on style and personal care, earning India a spot as one of the world’s largest potential markets for salon and spa services, generating over $1 billion in annual revenues.
Other potential international expansions for the company include Canada, China, Dubai, and a number of South American markets.