Massage Envy (multiple locations) is celebrating the benefits of total body care with the launch of a new ad campaign, aptly titled “Making the Best of Every Body.” The campaign focuses on a simple idea: whether you’re 17 or 70, caring for your body is an imperative part of becoming your best self, and when you are feeling great, you can do more of what you love to do. The campaign, created by the digital transformation partner SapientRazorfish, will feature two sets of ads, slated to run on TV, online, and social media. The first of the two ads highlights the value of the Massage Envy membership, which comes with a variety of massage and skincare options, and will soon include new services like stretch therapy. The ads show a diverse range of people being active and participating in activities they enjoy partaking in. The people reinforce the message that bodycare is important for “every body,” whether they be a figure skater, a dad of two kids, or extreme wheelchair athlete Aaron Fotheringham.
With the second set of ads in the campaign, Massage Envy is embarking on another brand first – incorporating the massage therapists and estheticians employed by Massage Envy franchised locations to help deliver the campaign message. The second set of ads running with the campaign feature some of the more than 25,000 massage therapists and estheticians employed by the company’s franchised locations who directly witness the benefits of helping members feel and become their best selves everyday. “Our services can truly make a difference for people of all ages and from all walks of life,” says CEO Debbie Gonzalez. “This campaign celebrates individuality and is a call to action for everyone to take care of their bodies so they can be the best version of themselves and enjoy more of what they love to do.” For more on the Making the Best of Every Body campaign, visit www.bestofeverybody.com.