Kicking off its mission of creating both domestic and international growth, Massage Envy (multiple locations) is recruiting franchisees to open clinics in both the U.S. and overseas markets, as well as adding a variety of the company’s new Total Body Care services to membership packages and redesigning more than 700 of the company’s preexisting locations.
Through the overhaul, Massage Envy clinics will gradually be reimagined with new, subtle colors, new furniture, and overall new designs for waiting areas, break rooms, treatment rooms, and bathrooms. The revamp also includes a new logo featuring on the letters “ME,” representing the first two letters of the Massage Envy name in addition to symbolizing the company’s shift to provide overall wellness as opposed to simply massage services, inspiring clients to focus on “me.” The company’s new services, including new massages, facials, microdermabrasion, stretch therapy, magnetic taping, and chemical peels, are slated to roll out over the course of 2017.
The company notes that the increased number of services available will not drastically increase the price of its memberships, as Massage Envy still aims to offer high quality and well-rounded wellness services at affordable membership prices.
With the franchise locations being redesigned, Massage Envy is hoping to expand with more locations within the north- and Midwest regions, as well as north and southeast regions within the U.S.