Meet S’Well: The Wellness Industry’s Newest PR Firm

Screenshot from S'Well Public Relations (

Two industry veterans of the spa and wellness sectors are combining forces to create a new communications firm that will represent clients of the $3.7 trillion global wellness economy. Kim Marshall and Darlene Fiske have launched S’Well Public Relations as a subsidiary company to their established agencies, The Marshall Plan and The Fiske Group. The duo plans on utilizing creative communications and public relations to work with brands who wish to make the world “so well.”

“S'Well is a no brainer," says Tammy Pahel, founder and principal of Spa Management Solutions. "I worked with both Kim and Darlene in launching a complex new spa concept at Turnberry Isle Miami last year.  Without experts like them to craft your story and tell it to the right people, you simply won't see your wellness product reach its full potential.”

Kim Marshall (left) and Darlene Fiske, cofounders of S'Well Public Relations

In their new venture, the team plans on helping brands better position themselves in an ever-growing wellness marketplace. Utilizing strategic positioning, informed storytelling, media relations, and influencer vetting, the firm will distribute content for clients via a number of multi-channel platforms. With offices in Austin, TX, Los Angeles, and soon-to-be New York City, S’Well’s service offerings include strategic visioning sessions, creative storytelling, public relations, press kit development, reputation management and media placement, press trip development, social media consulting, content creation, influencer immersion, product launches, and more.

Spa and Wellness Show

IECSC Florida | October 6-7, 2019

Join us in Fort Lauderdale for the 22nd IECSC Florida event! The conference program features dozens of sessions and a variety of specialized tracks taught by industry experts. Don’t miss our Beauty Education, free Healthcare & Wellness Session and six CBD-focused classes – all new for 2019! Register by September 3 and save $10 per day on admission and up to $100 on conference. Exhibit hall admission includes access to 200+ exhibitors and 30+ free classes. Don't miss IECSC Florida – the southeast’s leading spa and wellness show!

Marshall, who launched one of the first agencies to specialize in spas during the mid ‘90s, has worked with brands including Ritz Carlton and Waldorf Astoria, among a number of others. She is a founding ambassador of Global Wellness Day and is part of the Global Wellness Institute’s Beauty to Wellness Initiative. Fiske spent 10 years at Lake Austin Spa Resort and has since represented a number of high-profile resorts. She’s also a regular speaker at industry events and contributor for industry publications.

To learn more, visit


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