Milani Cosmetics, a multicultural color cosmetics company, announced the launch of its enhanced digital platform, www.milanicosmetics.com, to enrich the overall consumer experience while educating clients. The redesigned website provides users an intuitive online space. Featuring makeup tips, trends, product pages that distinguish product variations, and related topics, the user-friendly platform makes it easier for consumers to learn more about the brand and teaches them how to properly apply makeup at-home or on the go. Capability for product reviews and ratings; forums to engage in conversation and education; expert reviews and testimonials through Milani’s selected contributors, experts, and beauty advisors; and coupon codes are among the many visible features available on the platform. Additionally, the company also launched Bella Eyes Gel Powder Eyeshadow. Available in 30 shades, the formula, rich in pigment, starts as a gel and is then transformed into a powder eyeshadow. “We conducted extensive research to find the best ingredients in the world to formulate Bella Eyes Gel Powder, and needless to say, the quality of this collection is unprecedented while still accessible in price point,” says president Laurie Minc. “With vibrant and rich, highly pigmented colors and advanced technology, women can achieve a multi-dimensional look with unmatched wear. It is so exciting to introduce this collection alongside the reveal of our new digital space, as this will truly bring to life the Milani experience.” The brand plans to introduce Color Statement Nail Lacquer later, which will include 37 shades, ranging from bright hues, nudes and neutrals, and special effects and shimmers.
For more information, visit www.milanicosmetics.com.